Seminar For Travel Adventure
ABTA’s Adventure Travel seminar will look at the trends and challenges associated with one of the fastest growing sectors in the travel industry.
Attend to hear the latest destination, traveller and product trends and stay one step ahead of your competitors. Learn how the travel industry can work together to sustainably safeguard and develop destinations and local communities. Discuss how to mitigate your business against specific risks facing the adventure travel sector including over-tourism, global political and economic risks and safety during adventure experiences.
Early bird prices will expire on 28 March.
The United Kingdom is the largest adventure tourism market in Europe, according to the World Tourism Organization, with 19% of the world’s adventure travel tourists in 2023.
Attend this comprehensive seminar for insight into the latest adventure trends and get tips on product development and marketing innovations to give you an edge in this increasingly competitive market.
Adventure travel means different things to different people from group travel for over 65s, safaris, sailing through to trekking to Everest base camp, white-water rafting and cycling through a desert and many products can include adventure. Hear about different trends, what’s driving the trends, what the customer is looking for and how you can sell the product.
With adventure travel appealing to different demographics and age groups it’s imperative your product is tailored to suit your customer with the right accommodation style and pace of trip. Get top tips on creating the right product and developing a personal marketing strategy that engages with your exact target audience through the most effective channels.
Understand how your marketing can be more inclusive and appeal to a wider audience and how your products can cater for clients with different accessibility requirements.
Hear discussion around sustainability and what the industry can do to protect popular destinations whilst meeting consumer demand.
Venue Location: ABTA, 30 Park Street, London, SE1 9EQ, United Kingdom
